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Hec Sánchez
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Product · In development

Beni

Beni is a loyalty platform for small businesses — cafés, salons, the places you go back to. A customer signs up on a web page, adds a card to Apple Wallet or Google Wallet, and that is the whole install. There is no app to download and no account to remember.

Staff credit a visit by scanning the QR code on that card. The scan is the location signal, which means no GPS permission, no check-in flow, and nothing for the customer to do but hand over their phone.

The Beni website

Visit beni.mx

The wallet is the app

Asking someone to install an app for a coffee shop is asking too much. Beni issues a real Apple Wallet and Google Wallet pass instead, so the card sits next to their boarding passes and updates itself when a stamp lands.

Each business gets its own branded signup page under a shared domain, so a shop can put a QR code on the counter and be enrolling customers the same afternoon.

What the owner sees

The business dashboard is where the owner designs the program and then watches it work: how the stamp looks and what it takes to earn it, the reward at the end, which locations are scanning, who is on staff, and how many rewards have actually been redeemed.

Redemption is the number that matters. A loyalty program with enrolments and no redemptions is a mailing list.

Beni business dashboard
The program editor and the numbers behind it.

Built to hold many businesses at once

Every business is a tenant, so one deployment serves all of them while keeping each one's members, locations, and staff to itself. There is a scanner app for staff, a card viewer for customers who want one, and an operator dashboard for provisioning new businesses.

Built with

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Have a related problem to solve?

If you are working on a product, integration, or business system, I would be interested to hear what you need to build.